How is localisation different from translation?
Translation is the changing of a text from a source language to a target language which is immeasurably valuable for the purpose of effective communication. Localisation is the process of taking that the message being conveyed within the piece of text and ensuring that it is effectively translated into the vernacular so that culturally relevant phrasings and markers are taken into consideration to tailor the translated piece specifically to the target local market. This process is done by professional translators who are also native speakers of the target language, often a specialist in a given field with a working knowledge of the topic and allowed a wider region to adapt the given text, thus guaranteeing that the finished translation conveys the right information in a manner suited to the language and the culture of the country concerned.
Localisation can also be a process of ensuring that the information you give your customers is correct for the country that it is being targeted to, ensuring things like the correct country address is shown as well as avoiding a cultural errors by replacing images or icons and avoiding using phrases that don’t translate well or mean the same in one culture or another. From an English speakers perspective one can also look at localisation from the point of view of being similar to changing the style of language to suit a US or GB market, adapting the style of writing, avoiding colloquialisms and making sure the correct logos and telephone numbers are used in the correct places.
Do we use localisation tools or machine translation?
I need the translation to look exactly like the original!
If you need your content to look and feel exactly as the original, the best option for you may be our Desktop Publishing service. We can handle a very wide variety of source files used in publication and websites as well as software code. We are fully equipped to provide multilingual desktop publishing, formatting and typesetting in numerous formats to best suit your needs. Whether it is for a product label, a website or personal use, our skilled team will make your translation look exactly like the original. Get in touch for more info and a tailored quotation.
Do we provide Desktop Publishing (DTP) Services?
Yes! The comprehensive range of text services at Translation.ie includes not only the expertise of professional translators but also a high quality Desktop Publishing (DTP) Service; which involves replacing a text in one language with the accurate translation in another language in such a manner that the page layout for your publications is preserved. We have the capability to work within all major desktop publishing software, including Adobe PageMaker, Illustrator, InDesign, Photoshop, Quark Xpress etc. We can deal with many types of content from user manuals to consumer leaflets and many more.
Do we provide marketing services and multilingual business solutions?
The simple answer is Yes! At translation.ie, we are so proud of our skilled pool of linguists, our professional and proactive Project Managers, and our solution is a driven management approach. The breadth of knowledge and vast experience of our team in numerous areas of expertise enables us to provide a comprehensive solution tailored to you, our client’s needs. For more detailed info, please get in touch to see how we can tailor a solution for your business today.
If you don’t have a very clear strategy for tacking all the problems and managing the processes we will be more than happy to talk to you to help you plan whats best and let you to decide what we can do for you that best suits your needs, contact us now, see our business solutions or email firstname.lastname@example.org.