Transcreation is about respecting your marketing message in your target market. It is not only about language spoken, it is choosing the correct wording and making sure you have presented locally correct information to your audience.
The marketing campaign for your new product/software was a success in your home market. You are highly satisfied with the enticing tone and sense of humour of your material that made your product a success among English speaking customers.
You are now organising the product launch for the Spanish and Chinese market. What should you do? Opt for a solution that will ensure the marketing and sales aspects of your campaign are also being addressed. Ensuring your business is truly global (or correctly local) from the start.
Translation.ie has the solution for you.
Our transcreators will translate and re-create your message to ensure that the final text is totally adapted culturally and linguistically while respecting the marketing message. Linguists and translators who adapt your content in the target market understand the message you are promoting and adapt it accordingly,not just linguistically.
What works at home may not necessarily work abroad:
- Sense of humour
- Visual impact
- Way of addressing the audience
Our “Transcreationists” are language experts and translators in their own right too. They have a native knowledge of source and target languages and culture, so are able to break the barriers to ensure that your message hits home. Being Linguists from the start means your message is understood correctly before being adapted so that your product or service description does not embark on a voyage of it’s own. It is not simply about the creation of new content based on an impression of a product or service by a well meaning content creator in a foreign country.
Our transcreators are proactive cultural advisers and this approach ensures that message, intention and emotions are transferred to the new target audience in the localisation process.
When it comes to transcreation of your website we have integrated solutions for the most popular website’s CMS. This means that you can automate the content production and delivery process in multiple languages with the minimum of fuss. While at the same time ensuring human quality language is served up to your audience. Hosting the content yourself on your servers means you can manage the URLs and the advertising campaigns. This also means you are correctly serving the correct href and alt tags to the search engines. Rather than translating your shop through a machine translated proxy.
Transcreation is a great way to create unique content for your products and services as it is guaranteed to never be duplicate content which is so important to distinguish your web pages on search engines. Most importantly however there is no reason you can’t create absolutely unique messages in other locales and convert those back to your main language.
Helping you develop your market with the minimum of resources, helping you make your business truly global (or correctly local) from the start.